At other department stores, private brands represent 20 to 30 percent. JCPenney Beauty has an open-sell format so customers can get at products without needing an associate. "The beauty advisers ...

JCPenney has partnered with celebrity hairstylist Larry Sims for a special experience called "SimStyled," available in a limited number of in-store salonConfidential locations beginning Monday ...

Ullman led JCPenney from 2004 to 2011 and then was brought back from 2013 to 2016, tabbed to run the department store chain ...

JCPenney is hiring more than 10,000 seasonal workers nationwide ahead of the holiday season. The department store chain is hosting a national hiring event from Oct. 16 through Oct. 18 ...

Department store chain J. C. Penney Co. Inc. is partnering with various mobile social networks to distribute a Christmas-themed promotional offer featuring badges and mobile coupons. Consumers ...

A focus on affordability could help the embattled department store overcome ongoing business struggles. The J.C. Penney Company, which uses the name JCPenney for marketing and advertising purposes, ...

The company is running audio and full page ads within Pandora’s iPhone application. JCPenney unveiled its new fair and square pricing last month. J. C. Penney Company Inc., one of America’s ...

JCPenney is coupling social media marketing with television spots to put the focus on its range of quality brands, hoping to change the way consumers think about the retailer and supporting the new ...

JCPenney has one foot in the retail grave, and it appears to be sinking deeper. Shortly after celebrating its 117th birthday, the department store reported a 5.5% same-store sales decrease for the ...

JCPenney plans to close 27 stores this year, including 18 full-line department stores and nine home and furniture stores. The store closures span at least 13 states, including California ...