Kids who regularly use their imaginations to pretend play develop better social skills and vocabulary than kids who do not.

WHEN Rhia first began posting videos online, she had no idea that she would become one soo well-known. Rhia’s growing popularity showcases the transformative power of TikTok. The Rhia squad ...

Toys for Tots registration is shifting to online-only this year. Families needing assistance are encouraged to visit the U.S.

NBC News Holiday Price Check is tracking popular gifts through Black Friday, Christmas and beyond, so consumers can ...

Strange internet memes have made their way into the toy industry many times. It seems one Gen Alpha favorite is the latest one.

While unicorns are plentiful in the party and clearance aisles, Bluey, with her fame, is more sly; items are rarely on sale ...

Everything you need to know about Walmart Black Friday sale 2024 is here, including deals to expect across phones, TVs, ...

I’ve been a fan of US Toy and what their family has built for years now, and we are all thrilled to welcome US Toy into the ...

A missing My Little Pony toy worth $1,000 ended up for sale in a thrift store 2,000 miles away from its original owner.

Amazon's Wondery wants to give podcasts the Hollywood treatment, starting with a "Wow in the World" toy line.

To help customers kick off the holiday shopping season, Amazon (NASDAQ: AMZN) today announced deep discounts and millions of ...