The five major North American pro leagues generated a combined $7.66 billion in sponsorship revenue last season, but red-hot demand suggests there’s more room to run.

With the ink finally dry on Juan Soto's 15-year, $765 million contract, there is plenty of buzz and excitement in the Big ...

Entering the 2024 season, the Los Angeles Dodgers franchise record for home runs in a single season was 49, and Shohei Ohtani ...

Pesticides in California's legal weed. Shohei Ohtani's former interpreter pleading guilty. The presidential elections: These ...

Shohei Ohtani aims to be ready as both a pitcher and hitter when the Los Angeles Dodgers kick off the season in Japan.

Los Angeles Dodgers player Shohei Ohtani has achieved the 50-50 milestone in a single season.

Moving from the beleaguered Los Angeles Angels to the powerhouse Los Angeles Dodgers, Ohtani won his third Most Valuable ...

The Times’ Sports reporting staff selects their favorite story from 2024, a showcase of stories that hold a special place ...

Los Angeles again led the league in attendance as fans flocked to see the Japanese superstar, and fans back in his native ...

A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani’s presence also helped the ...

especially his No. 17 jersey. Ohtani's presence also helped the Dodgers land a bevy of new Japanese sponsors. Because Ohtani prefers to speak Japanese and use an interpreter with the media ...