Shohei Ohtani set a record of $70 million in sponsorship revenue for the league in 2024. Here's all you need to know.

The five major North American pro leagues generated a combined $7.66 billion in sponsorship revenue last season, but red-hot demand suggests there’s more room to run.

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Entering the 2024 season, the Los Angeles Dodgers franchise record for home runs in a single season was 49, and Shohei Ohtani ...

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Moving from the beleaguered Los Angeles Angels to the powerhouse Los Angeles Dodgers, Ohtani won his third Most Valuable ...

The Times’ Sports reporting staff selects their favorite story from 2024, a showcase of stories that hold a special place ...

Los Angeles again led the league in attendance as fans flocked to see the Japanese superstar, and fans back in his native ...

A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani’s presence also helped the ...

A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani’s presence also helped the Dodgers land a bevy of new Japanese sponsors. Because Ohtani prefers to speak ...

especially his No. 17 jersey. Ohtani’s presence also helped the Dodgers land a bevy of new Japanese sponsors. Because Ohtani prefers to speak Japanese and use an interpreter with the media ...