Shohei Ohtani set a record of $70 million in sponsorship revenue for the league in 2024. Here's all you need to know.

The five major North American pro leagues generated a combined $7.66 billion in sponsorship revenue last season, but red-hot demand suggests there’s more room to run.

A new challenge system will be tested, baseball will be played at an iconic NASCAR track and several superstars will chase ...

Entering the 2024 season, the Los Angeles Dodgers franchise record for home runs in a single season was 49, and Shohei Ohtani ...

According to agent Joel Wolfe, ace Japanese right-hander Roki Sasaki is "calling the shots'' during the process of selecting an MLB club.

Pesticides in California's legal weed. Shohei Ohtani's former interpreter pleading guilty. The presidential elections: These ...

Moving from the beleaguered Los Angeles Angels to the powerhouse Los Angeles Dodgers, Ohtani won his third Most Valuable ...

The Times’ Sports reporting staff selects their favorite story from 2024, a showcase of stories that hold a special place ...

When Shohei Ohtani signed his massive 10-year ... goal” for Opening Day which happens to be in his home county of Japan. “My personal goal is to be fully healthy by the time the opening ...

Los Angeles again led the league in attendance as fans flocked to see the Japanese superstar, and fans back in his native ...

A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani’s presence also helped the ...

A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani’s presence also helped the Dodgers land a bevy of new Japanese sponsors. Because Ohtani prefers to speak ...