The five major North American pro leagues generated a combined $7.66 billion in sponsorship revenue last season, but red-hot demand suggests there’s more room to run.

Moving from the beleaguered Los Angeles Angels to the powerhouse Los Angeles Dodgers, Ohtani won his third Most Valuable ...

"This guy is the greatest athlete to ever play the sport of baseball and ... Most of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani's presence also helped the ...

He wore a Japan cap above a blue Los Angeles Angels jersey. And as he enthused about the sensation that is Shohei Ohtani, baseball fan Hotaru Shiromizo was talking about far more than sports.

At Dodger Stadium, they paid extra for tours of baseball’s third ... A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani’s presence also helped ...

Portions of southern New Jersey and east ... Los Angeles Dodgers' Shohei Ohtani celebrates as he heads to first for a solo home run during the ninth inning of a baseball game against the Colorado ...

This offseason, the Toronto Blue Jays are going through another disheartening offseason market dry spell. They have missed out on all their top free agent targe ...

Entering the 2024 season, the Los Angeles Dodgers franchise record for home runs in a single season was 49, and Shohei Ohtani ...

they paid extra for tours of baseball's third-oldest venue narrated by Japanese-speaking guides and to be on the field during ...

they paid extra for tours of baseball’s third-oldest venue narrated by Japanese-speaking guides and to be on the field during pre-game batting practice. A majority of the fans bought Ohtani-branded ...

concessions and jerseys sold. But no player drives more interest internationally, especially in Ohtani’s native Japan, with a baseball-obsessed population of 126 million. Ohtani already has a ...