While the greater Los Angeles area pulls together, LeBron James is showing love to the men and women on the front line.

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

Before the start of the Los Angeles Lakers' matchup against the SanAntonio Spurs, James also wore a shirt that read "Thank ...

Lebron James’ longtime business partner Maverick Carter—known as the negotiator behind James’ blockbuster lifetime deal with ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

Basketball fans can and will entertain plenty of debates surrounding Los Angeles Lakers forward LeBron James. It will be ...