During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his hometown Cleveland Cavaliers, James was choosing between Nike, Reebok and Adidas for his shoe deal. Reebok flew James and his mother out to a meeting with their CEO where they drove a hard bargain with the teenager.

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story from his senior year of high school about a pivotal moment that shaped his career.

LeBron James has detailed the three brands who pitched offers to him as a senior in high school - and the $10million offer he had to walk away from on his mom's advice

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.