Even later, Migos pulled off a similar feat with "Versace," The trio's hypnotic repetition of the luxury brand's name created ...

High-end designers also played a role in elevating the jacket’s status. Jean Paul Gaultier famously reimagined it for women, ...

These investments signal a deeper understanding among hip-hop stars of the need to stay ahead in the digital age. With their finger on the pulse of popular culture, rappers are uniquely positioned to ...