In a momentous homecoming, Rihanna, the iconic pop star and beauty mogul, recently celebrated the launch of her Fenty Beauty ...

Since his debut as a rapper, A$AP Rocky has made himself known for his style. His personal style eventually beget quite a ...

Excited customers queued for hours to be among the first inside the US beauty brand's latest branch at one of Britain's ...

Ezgi Aslan, 21, said she believed the ancient beauty rituals strengthened the skin itself, more so than modern products.

However, do these types of guerilla marketing tactics still work in an increasingly digital age? MARKETING-INTERACTIVE asked ...