From what is understood, this move marks a global extension of Frito-Lay’s role as a regional supporter during the FIFA World ...

Expanded Fifa Club World Cup competition still has no media deals or major sponsorships with just nine months to go.

FIFA has compelled Hoang Anh Gia Lai Football Club, competing in Vietnam’s top-tier V.League 1, to pay US$29,000 to a ...

Lay, a subsidiary of PepsiCo, has signed on as a global sponsor of the 2026 FIFA World Cup in North America and the 2027 Women’s World Cup in Brazil.

Walkers' sponsorship comes as part of an expansion of the partnership between the brand's parent company, Frito-Lay and FIFA The partnership builds ...

Frito-Lay upgrades its previous FIFA deals as a third-tier North American sponsor — for the men’s World Cup in 2022 and the ...

The MIMAROPA region’s sports landscape has been elevated with the recent inauguration of a cutting-edge football field in ...

The Lays brand has been a sponsor of the Champions League in Europe since 2015 with its parent company PepsiCo. The FIFA deal covers just the Frito-Lay brands, which include Doritos, Cheetos ...