CRM leaders can't scale AI impact until frontline users trust it. Here's how to shift from skepticism to success.

Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

and your small business could lose sales. Schedule regular meetings to review CRM reports, and make sure everyone is ...

AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each […] ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help ...

Salesforce, Inc. engages in the design and development of cloud-based enterprise software for customer relationship management. Its solutions include sales force automation, customer service and ...