Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Researchers have identified specific psychological traits that indicate whether someone is likely to follow conspiracy ...

Brian P. Lazzaro from Cornell University discusses the role of dynamic feedbacks in determining infection outcomes ...

I put out a call on social media and through various PR contacts for QA professionals to share their most ridiculous game ...

While AI models may exhibit addiction-like behaviors, the technology is also proving to be a powerful ally in combating real ...

Jeez, RPG board games are so hard to get right, aren't they? They have to deliver adventurous, imaginative freedom, a real ...

Even as auto technology advances, many repair shops say a growing slice of modern vehicles is failing more often and costing ...

Vox journalists forecast what 2026 could bring — from AI and climate to politics, health, and the economy — based on trends ...

Introduction Application of artificial intelligence (AI) tools in the healthcare setting gains importance especially in the domain of disease diagnosis. Numerous studies have tried to explore AI in ...

Do surprises make you tense instead of excited? Psychology suggests that aversion often traces back to early experiences ...