Lead generation is a critical aspect of any business strategy, particularly in the digital age where competition is fierce.

More than half of them have used generative AI-powered customer service chatbot tools, while about one in three ... "It is ...

One of the top e-commerce platforms in Southeast Asia, Lazada, has recognized the importance of AI in enhancing online shopping.

Additionally, AI tools boost marketing efforts through targeted ads and content optimization for a higher return on ...

Mumick reports that RCS messages show engagement ... RCS chatbots, brands can deliver round-the-clock support, create personalized experiences, and simplify tasks such as product discovery and order ...

Making communications systems more flexible will help your business manage multiple communications touchpoints more easily ...

For years, customer service has frustrated both businesses and consumers. Long wait times, disjointed communication, and ...

At e4m Confluence 2024 Summit, Sam Balsara and Dr. Annurag Batra discussed brand building in a multi-platform world ...

Arslan, M. and Ghazal, A. (2024) Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign. Open Access Library Journal, 11, 1-14.