This surprising collab between Balenciaga and Under Armour has the ingredients to become the next "it" sneaker of high ...

The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

In 2015 YEEZY Season 1 debuted along his first adidas signature shoe. The Yeezy Boost 350 was a huge success with this model selling over 9,000 pairs in over 10 minutes. His line would go on to ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...

Adidas said Tuesday it had reached an amicable agreement with rapper Kanye West to end all legal proceedings between them, ...

Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up thanks to improving brand image, the company said on Tuesday.

Adidas claims Boost shoes have excellent running properties ... merchandise specifically for North America, especially as the Yeezy partnership has ended. We forecast Adidas’ North America ...