The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.

X Games CEO Jeremy Bloom speaks with Fast Company about a new experimental AI judge that will be debuted in Aspen, Colorado, this week.

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.

Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an "AI judge" powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.

Long a trendsetter in action sports, the X Games and its new CEO, freestyle skiing great Jeremy Bloom, teamed with Google founder Sergey Brin to build the technology. Using Google Cloud tools ...

Paid tickets, date switches and sports betting are some of the new additions to the X Games in Aspen this year. CEO Jeremy Bloom talks the move from counter culture to mainstream, and Selema Masekela talks about why he loves the city.

WATCH: X Games Aspen 2025 will air nationally on ABC and ESPN Friday through Sunday, but can also be streamed on fuboTV (free trial).

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.

This year the X Games has partnered with Google to roll out a new artificial intelligence (AI) technology to help judges inform their scores —

A cat named Mittens accidentally flew three times between New Zealand and Australia this month after her cage was mistakenly left in the plane’s cargo hold.

(2005) Current X Games CEO Jeremy Bloom competes in a World Cup mogul competition in ... Bloom, a friend of Google co-founder Sergey Brin, told Fast Company that the two began dreaming up the idea in December. Several Google engineers were assigned to ...