Do you sometimes refer to X by its old name, Twitter? That's okay. Even Elon Musk, the man who changed Twitter's name to X, still occasionally refers to

Mozi, set to debut at SXSW, aims to bring the fight directly to Silicon Valley's engagement-driven model, reimagining digital connections beyond pure follower counts.

X is owned by Musk, the world’s richest man. He’s a close ally of U.S. President Donald Trump and has faced increasingly loud public criticism in recent months. This local pushback surfaces as his electric-vehicle company, Tesla, is set to open a full-scale dealership in the city’s south end.