The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners ...

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public ...

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI ...

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital ...

The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special ...

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG ...

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and ...

A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty ...

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...

The personal care brand’s in-house creative team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of ...

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

Premium video platforms deliver these types of impressions by leading in these 3 key metrics: Co-Viewing Attention Session length To measure these metrics, VAB partnered with TVision, which provided ...