3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the ...

As part of a series celebrating the winners of the inaugural Meta Agency Awards, this article focuses on Havas’s outstanding ...

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Publicis Regression Based Attribution (PRBA) provides advertisers with powerful tools and consistent measurement to ...

The research showed campaigns like Aldi’s Kevin the Carrot and Coca-Cola’s Christmas trucks stand out for their timeless ...

Like many other brands, what’s different this Christmas is the retailer’s use of artificial intelligence (AI) to drive this ...

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The role of the CMO continues to evolve. In the current global marketplace, CMOs are navigating market complexities, while ...

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During peak periods, the pressure is on brands to maximise impact and drive results, but focusing only on quick wins can ...

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The brand reviewed its agency requirements outside Japan. by Eszter Gurbicz ...