Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

A traditional focus group is a moderated group interview typically facilitated by business owners interested in learning about customer perceptions of their product or service. Employee focus group ...

Focus group interviews allow a number of participants -- usually six to 10 -- to air their opinions and insights on a particular issue. A facilitator moderates the discussion in line with the ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

A few years ago, I was invited to participate in a focus group. I visited in person along with about 15 other people. For two hours, we vented all of our feelings about the ways a particular health ...

Though focus groups are widely used for development of interventions, little is known about their utility in questionnaire construction, particularly for health surveys in a southeastern ...