On social, every customer, employee and creator has the potential to be a powerful brand advocate. But tapping into this ...

The methodology Search Lift is powered by a conversion lift study. This means Meta can split a target audience into two ...

Roger Lambert, ad film director and founder of the original Studio Lambert, has died at the age of 96. Lambert began his ...

In episode five of our “Redefining Impact” series with TikTok, we join Toby Horry, TUI’s global brand and content director as he works in a store for the day. Horry reveals how his passions and ethos ...

The travel industry is evolving fast and consumers are constantly seeking smarter ways to purchase. This value-driven behaviour highlights the growing importance and effectiveness of well-structured ...

Norris spent eight years at Snap after stints at TBWA, Mindshare and ZenithOptimedia Group.

Ad was made by 4Creative.

The latest instalment of Cadbury’s 'Generosity' brand platform was created by VCCP.

Eight highlights from Guillaume Huin’s Q&A on the social platform.

McNally will be based in New York and report to Publicis Groupe CEO Arthur Sadoun. by Jack O'Brien ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content ...

Deal will place Bauer in competition with Global in UK across radio and out of home.