New data-led platform to provide brands with audience intelligence, talent discovery, and real-time performance tracking.

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From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla ...

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not ...

Our weekly roundup of the latest appointments and account wins news from KidZania India, Crobstacle, Design Ink. SRV Media, ...

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati managing director and co-founder.

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Sustainability is no longer a slogan—it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.