"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

An AT&T demonstration video from 1977 showcases a new method for creating ads for the Yellow Pages with computer graphics. An AT&T demonstration video from 1977 showcases a new method for creating ads ...

Second of two parts. YOU SHOULD BE spending less money on a smaller Yellow Pages ad, and we talked about the reasons why in last month's column ("What your Yellow Pages rep is NOT telling you," July, ...

THIS WHOLE YELLOW Pages thing bugs me. If you’re a Yellow Pages ad sales rep, you probably won’t like this column, so I’d recommend you turn the page or go make a sandwich. If you’re a contractor, ...

Too many businesses have no idea how well their Yellow Pages ads are working, or even if they're working. But the simple truth is that most businesses could be generating more business, if they only ...

For years the two most-common ways to reach buyers of pavement maintenance services were ads in local newspapers and ads in the Yellow Pages. This was especially true for contractors pursuing ...

Web surfers looking to take a break from the rigors of work life can log on to www.ypcommando.com and get information about Yellow Pages advertising and tips about how to write a Yellow Pages ad, ...

The Yellow Pages is an effective source of advertising for small businesses, but display ads can cost hundreds and even thousands per month. There are other more cost-effective ways to advertise, ...

Just under 75 percent of contractors spend over half of their marketing budgets in the Yellow Pages. However, this spending results in just 13.4 percent of HVAC sales. I'm no math major, but spending ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The Reimagining Advertising campaign, created in partnership with GumGum, is asking a ...

line or display ads in the Yellow Pages section of your local phone book(s) Don’t think twice about this: You need to be in the Yellow Pages just to let people know you’re a legitimate business and to ...