“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...

Over the past six months how ratings are measured have come under questioning. Nielsen which has been the source since 1950 has seen their accreditation suspended by the Media Rating Council. Industry ...

Today’s column is written by Jackie Paulino, senior vice president of customer success at Pixability. As the industry transitions from linear TV to the new idiosyncrasies of connected TV (CTV), ...

ARLINGTON, Va., April 25, 2024 (GLOBE NEWSWIRE) -- Tunnl, a leading provider of AI-powered audience intelligence, introduces Reach & Frequency, an unprecedented solution for audience-based linear TV ...

On average, fewer than half of advertisers are satisfied with available measurement options for most media — and they are least satisfied with digital video, linear TV and digital audio, according to ...

Health advertisers have typically relied on linear TV for its scale without truly knowing if they are reaching the right patients. Airtime is purchased based on the most basic demographics that often ...

Linear measurement tools are essential for determining the dimensions of an object. These tools provide a way to quantify distance in a straight line. In engineering and physics, getting your ...