You or your superiors may be asking, “Why do we need a new website?” At its core, a B2B website is the digital face of your business and often the first step a potential client will take in evaluating ...

When creating websites, many businesses often prioritize visual aesthetics and interactivity over accessibility or consider it a compliance issue. But as an industry expert, I firmly believe that ...

Redesigning a website often has a negative impact on SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO. A new website should be an opportunity to improve SEO, ...

To ensure equal access to information for all people, all Northwestern web and digital content should be compliant with Web Content Accessibility Guidelines (WCAG) 2.0. You can review your site using ...