Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

Walmart is the latest retailer to enter the metaverse. The Bentonville, Ark.-based big-box retailer announced on Monday that it has launched two new metaverse experiences on Roblox. Called “Walmart ...

Walmart goods can now be shopped and purchased within the Roblox gaming interface, Walmart Discovered.. Photo: Courtesy Walmart/Roblox Retail has gone Roblox. Today, Walmart debuted its partnership ...

Walmart has introduced a new Roblox experience dubbed Roblox: Walmart Discovered, the retailer announced Tuesday. The virtual space will be available to players ages 13 and older. Within the space, ...

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s largest ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

BENTONVILLE, Ark.--(BUSINESS WIRE)--Hold onto your headsets! Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and ...