No single tactic will deliver on the ultimate CX vision, it takes the right mix of people and processes or methodologies to deliver a meaningful experience. No single tactic will deliver on the ...

Digital analytics, journey mapping, and NPS/CSAT surveys are unfortunately limited in their ability to find CX pain points and drive improvements. Understanding and enhancing customer experiences (CX) ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

SAN FRANCISCO--(BUSINESS WIRE)--NetSpring today announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of Product and Customer Journey Analytics which is Powered ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

LONDON--(BUSINESS WIRE)--Quantzig, a premier data analytics and advisory firm, recently interacted with leading asset management firms to understand how data and analytics is helping them drive better ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

The customer journey mapping software market demonstrated strong growth momentum with a valuation of USD 1.2 billion in 2024, reflecting rising enterprise investments in customer experience ...

As companies strive to engage customers across the customer journey and shape the way these journeys unfold, they are faced with a vexing question: What’s working and what isn’t? The only way to ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

While companies often view processes from their frame of reference, “cutting” processes up according to department, business objective, or other internal aspect, customers obviously do not act ...