Lego designed its new interactive smart brick
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The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...
LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...
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