Paul Brown explains how storytelling helps F&I managers improve engagement, product acceptance, and profitability by ...

Winter 2013 issue excerpt: "The fisherman shake their heads in disagreement about the importance of limiting fish catch ... even given the threat to fishing tomorrow. It is a rough, open, and honest ...

A recent story in The Wall Street Journal highlighted something people in schools and workplaces have long noticed: companies are no longer focused solely on employees who can analyze data or manage ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. In the past, I’ve compared the analytics process to a marathon. Now ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...