As everyone knows, with technological advancement, marketing has become more digitized because everything is shifting toward the online world. It is estimated that almost 89% of Americans use the ...

Storyboarding is a planning convention used in television, film, cartoons and even advertising. It is the part of the pre-production process in which artists draw comic book-like representations of ...

At a panel discussion in San Francisco this past September—"Is Tumblr the new Time Inc.?" was the typically provocative title—Jessica Bennett and Allie Townsend, editors at Tumblr and Facebook, ...

Sephora is natively blending its ads into the flow of magazine and blog content ahead of its holiday sales event within the application Flipboard, which is known to keep in line with the beauty ...

While most instances of moment marketing fall into the digital abyss, some can land brands in a spot of trouble - especially if they infringe intellectual property rights or get on the wrong side of ...

A collection of the most-viewed Moneycontrol videos. Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting ...

India's longest running marketing show - CNBC-TV18's Storyboard celebrates ten years this month. Hosted by Anuradha SenGupta, Storyboard has been the pioneer in reporting on the branding, media & ...

Sephora is natively blending its ads into the flow of magazine and blog content ahead of its holiday sales event within the application Flipboard, which is known to keep in line with the beauty ...

In the post-Internet era, one of the best real-time marketing efforts of all time was Oreo’s tweet from the Super Bowl XLVII in 2013. Oreo chimed in on the massive power outage inside of the ...