The Lightbulb Moment Picture this: a bustling college tailgate at USC. The air’s thick with excitement, but something’s off.

Everyone watches women’s sports. Or at least that’s what the T-shirt on everyone’s back says. It’s not news that 2024 has ...

especially women in the sports industry, because The GIST believes in betting on women. One of the t-shirts in the limited collection features designs from the Toronto-based Latina designer ...