To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. Over the past several years, Oklahoma City Thunder star Shai ...

On Monday evening, Nike officially introduced Caitlin Clark as the brand's latest signature athlete. Clark's historic signature sneaker deal was signed in 2024, but is finally coming to fruition with ...

Caitlin Clark's sophomore season in the NBA has been defined by injuries, but on Monday, there was some positive news surrounding the star guard. Nike revealed the first look at Clark's new signature ...

This is the same logo that appeared on Bueckers' player-exclusive colorway of the Nike GT Hustle 3 that dropped in December ...

COLUMBIA — On Saturday, Nike revealed the next step in South Carolina women's basketball legend and WNBA MVP A'ja Wilson's new signature shoe. It didn't take long for criticism to roll in. In a since ...

Caitlin Clark has been a sponsored Nike athlete since 2022, when she signed a name, image, and likeness deal with the massive athleisure brand during her time in college. Two years later, before the ...

Basketball fans and sneakerheads were treated to a surprise early Saturday morning. Adidas officially unveiled the signature logo for Minnesota Timberwolves guard Anthony Edwards. Let us be the first ...

The Caitlin Clark signature shoe is coming soon. In a recently-released interview with Fortune, Nike CEO Elliott Hill said the Fever star was at the shoe company's headquarters in Beaverton, Ore., ...

With the NBA heading into the final stretch run, we decided to finally break down Nike's best signature shoes. From the latest and greatest to ones worn by the Glove, Sir Charles and VC, Complex hits ...