Measured sets a new standard for how Causal Media Mix Modeling delivers faster, more confident decisions in today’s complex and fragmented media landscape. AUSTIN, Texas, October 02, 2025--(BUSINESS ...
This paper introduces Causal Agency Theory, an extension of the functional model of self-determination. Causal Agency Theory addresses the need for interventions and assessments pertaining to ...
AUSTIN, Texas--(BUSINESS WIRE)--Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, today announced major enhancements to its flagship Measured Incrementality Model ...
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