Salesforce is announcing that it has appointed Adam Blitzer as the new CEO of Marketing Cloud. Marketing Cloud is Salesforce's suite of digital marketing tools, built around the company's acquisition ...

When Adam Blitzer, EVP and GM of three Salesforce clouds (Marketing, Commerce and Community) co-founded marketing automation platform Pardot in 2007, the Great Recession was just around the corner and ...

The Salesforce Marketing Cloud is crowning a new leader. Longtime Salesforce vet Adam Blitzer will take the CEO reins from Bob Stutz this month. But the business strategy will remain the same: ...

Even before he joined Salesforce via its acquisition of Pardot, which was part of the $2.5 billion Exact Target acquisition in 2013, Adam Blitzer always thought that sales reps were an overlooked ...