A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Digital marketing is used by the vast majority of B2B brands, but it requires a detailed strategy to make the most of what digitalHow can offer. Use this template to rethink your digital marketing ...

In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. While taking many forms and serving ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Business plans are vital in helping you establish your goals and define the means by which they can be achieved. Our simple business plan template covers everything you need to consider when launching ...