For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune ...

How will technology impact your business over the next few years? Are you an early adopter or happily mainstream? Is artificial intelligence a game-changer, fool's errand or somebody else's problem?

While your money grows plenty with a 5% or 6% return, it can seem slow — especially just starting. As a result, earning a ...

In uncertain times, we are all more careful with our money. When financial growth slows, there is a tendency for brands to pull back on marketing spend. Whilst marketing budgets are tightened, sales ...

CHICAGO, June 13, 2024 (GLOBE NEWSWIRE) -- Marketers have experienced the tension between investing for short-term results and long-term growth for decades. Today, new research from TransUnion (NYSE: ...

Almost universally, investors want the best returns they can get. Individual investors seek the best returns on their individual stock investments; companies, meanwhile, seek the best returns on their ...

Return on Investment (ROI) is almost always among the top three performance measurements for any business. When an investment can generate a strong ROI — greater than what money would earn sitting in ...