Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Amazon continues to work to dominate the world of new-tech advertising. The company’s Amazon Web Services will launch a real-time bidding service for ad buyers and sellers called AWS RTB Fabric, with ...

The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage with their audiences in the UK. Real-Time Bidding (RTB) is at the core of ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Marketers define real time differently. There's real time in-the-moment in real time. Then there is real time in marketing time. The difference can be calculated in thousands of milliseconds. Avinoam ...

Discover the future of media buying with Agentic Advertising. We analyze the "two tracks" of development: containerized ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium ...