Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of ...

Market questionnaires are a form of quantitative, primary market research that can provide small business owners with specific information about their customers’ needs. Whether conducted over the ...

Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection. This paper is the first in a series of ...