From political campaigns to corporate events, custom buttons and promotional merchandise continue to support brand visibility ...

In today’s market, companies win or lose based on their digital experience. Accelerating app and website growth is a top priority, and companies nailing this have one thing in common: Their marketing ...

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...

The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Opinions expressed by Entrepreneur contributors are their own. In every tech company, there is, at some point, the challenge that not every department is getting what they want. Product guys want to ...

Liabilities for promotional activities arise both before and after product marketing Pre-market promotional statements can be used as evidence of the sponsor’s intent Promotional activities should be ...

SAN FRANCISCO--(BUSINESS WIRE)--All Remote – GitLab Inc. (NASDAQ: GTLB), the most comprehensive, intelligent DevSecOps platform, today announced the appointments of Manav Khurana as Chief Product and ...

LONDON--(BUSINESS WIRE)--Capri Holdings Limited (NYSE:CPRI), a global fashion luxury group, today announced the promotion of Philippa Newman to Chief Brand and Product Officer, effective immediately.