With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at celebrity product placement. Here are three common ...

Mirriad placed an ad for Grand Marnier in the scene, which can be seen below Product placement is big business. Companies have spent a staggering amount of money in an attempt to part us with our hard ...

which featured the logos of petrol firms and motor oil companies. Fast-forward to 2019, and the total global product placement industry, across films, TV shows and music videos, was said to be ...

Fun fact: that little cameo in 'Toy Story' actually saved the Etch A Sketch company from bankruptcy thanks to a 20% spike in sales! Wayne and Garth, the kings of irony, took product placement to a ...

Canon Inc. is mainly engaged in the development ... Get access to the below data and more business development tools by signing up for the MENA Company Data product.

A company desirous of using product placement as a marketing ploy will make the first move and seek out films that warrant a potential dealmaking consideration. It seems obvious and easy-peasy.

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It’s soon revealed that the studio has agreed to product placement deals for a Chinese tractor company in exchange for a chance to screen movies in the country. “Look, it’s a two-second shot ...

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