Preparing a marketing environmental analysis is an essential step in understanding the external local, national or international forces that might affect your small business. These factors are largely ...

L-R: Kimberly Davids, John Palter, Rachel Namoff, Alina Clark, Shannon Block, Jessica Hawthorne-Castro The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit ...

Daniele Lima highlights how returning to SWOT and PEST analysis models can help businesses to adapt and ultimately survive a global health and economic crisis. The SWOT and PEST analysis are among the ...

Companies use several types of analyses as barometers of business health. Some reveal how the company can better utilize cash flow, while others show how the price of inputs may double in the coming ...

A mortar and pestle is a tried-and-true kitchen tool that’s been around for centuries—and it’s still as useful as ever today. If you’re not familiar, mortar refers to the sturdy bowl where you place ...