Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from ...

A commonly heard refrain in everyday life is, “That’s just the way I am,” or “It’s just my personality. I can’t change.” While it is true that personality traits are deeply ingrained, the refusal to ...