The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

Click on the image above to get the coloring page version of the episode art! This episode looks at the role our frame of reference plays in how we feel about our lives. The main story is about a ...

All of us carry an invisible frame of reference in our heads that filters our experience and determines how we feel. Alix Spiegel and Hanna Rosin interview a woman who gets a glimpse of what she's ...