The so-called 'Cola War' or Pepsi vs Coca-Cola has become a bit of a one-sided fight. Only Pepsi tends to throw punches these days. For the most part, Coca-Cola remains above the whole thing while ...
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Pepsi's Misguided Ad Campaign That Attempted To Create A Pop Culture Statement Failed Spectacularly
Pepsi's marketing has long attempted to appeal to younger buyers, but this backfired terribly with one ad starring Kendall Jenner that ran in 2017.
Pepsi vs. Coca-Cola is a tale as old as time. The two brands constantly compete with new flavors, advertisements, and partnerships. When Coca-Cola’s Sprite discontinued its cranberry holiday flavor, ...
Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...
Last week AdAge reported that the big new Super Bowl commercial from SodaStream, the little home carbonation kit that could, got the thumbs-down from CBS for taking aim at Pepsi and Coke, two major ...
The latest onslaught in Coca-Cola's 250 million baht (about US$6 million), six-month push includes a television commercial featuring FIFA's 2001 world player Luis Figo and plans to broadcast World Cup ...
Brand rivalries have been around for years, with the most obvious examples including the likes of Coca-Cola vs Pepsi and McDonald's vs Burger King. Often playing (with varying degrees of success) for ...
Los Angeles County is suing PepsiCo and Coca-Cola over plastic pollution, arguing that the companies knowingly misled the public about their products’ recyclability. “Coke and Pepsi need to stop the ...
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