Pepsi’s bold Super Bowl ad pokes fun at Coke with a polar bear twist, pop culture parody, and a dramatic taste test that left viewers buzzing—and divided.
The soda brand's Big Game aim at Coke landed well.
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Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding
For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...
The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. [object Event] Pepsi’s ...
Are you a print subscriber? Activate your account. 57 min 35 sec ago 1 hour 43 min ago 2 hours 27 min ago By Tim Nudd - 3 hours 43 min ago By Jared Smith - 6 hours 28 min ago By Ad Age Staff - 1 month ...
Houston First Corp. is cutting ties with Coca-Cola and popping the top on a new multimillion-dollar pact that makes PepsiCo ...
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