Arbitron is in contact with radio, TV and cable outlets in Houston, weighing support for a second portable people meter test market. No decision has been made, however, and Arbitron spokesman Thom ...

Arbitron believes its early goals for the Portable People Meter test in Houston have been accomplished, including sample performance goals, in-tab representation and ethnic/language compliance. The ...

People carrying Arbitron’s Portable People Meters during this year’s field test in Houston will even have their advertising exposure measured at the movies. Regal CineMedia says it will encode ...

Fig 1. International Rectifier adds key steps to its testing process to ensure its AU parts are suitable for automotive applications. Fig 2. The normal distribution of R DS(on) for many wafer lots is ...