In the face of today’s fragmented advertising landscape, travel brands are using connected home experiences such as streaming TV and smart speakers to reach and engage customers at moments when they ...
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More than half of 'green' claims made by travel agents break advertising rules, says watchdog
More than half of claims over eco-friendliness made by travel agents and operators are unlikely to comply with advertising rules, the Advertising Standards Authority has revealed. A damning report ...
TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings. TikTok is introducing a new ad solution, Travel Ads powered ...
The latest court ruling citing Google's monopoly power came at a time when Google is facing more competition than ever. Travel executives expressed wide-ranging opinions on the significance — or lack ...
NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has released the inaugural Travel TV Performance Report revealing consumer engagement and ad effectiveness trends from July 2022 to June 2023.
The digital age has transformed the travel industry, making it more dynamic and accessible than ever before. Adtech solutions are at the forefront of this revolution, driving innovations that enhance ...
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