He wore a Japan cap above a blue Los Angeles Angels jersey. And as he enthused about the sensation that is Shohei Ohtani, baseball fan Hotaru Shiromizo was talking about far more than sports.

The five major North American pro leagues generated a combined $7.66 billion in sponsorship revenue last season, but red-hot demand suggests there’s more room to run.

A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani's presence also helped the ...

especially his No. 17 jersey. Ohtani’s presence also helped the Dodgers land a bevy of new Japanese sponsors. Because Ohtani prefers to speak Japanese and use an interpreter with the media ...

Portions of southern New Jersey and east central ... basketball player from his native Japan. The news from the intensely private player stunned Ohtani's teammates and his fans.

Decoy is a Dutch Kooikerhondje, and the Japanese translation of his name ... Dekopin wore the No. 17 Ohtani jersey as he took to the mound. He picked up the ball calmly and ran towards Shohei ...

especially his No. 17 jersey. Ohtani's presence also helped the Dodgers land a bevy of new Japanese sponsors. Because Ohtani prefers to speak Japanese and use an interpreter with the media ...

especially his No. 17 jersey. Ohtani’s presence also helped the Dodgers land a bevy of new Japanese sponsors. Because Ohtani prefers to speak Japanese and use an interpreter with the media ...