In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

Logos are everywhere. They’re printed on your shirt, stamped on your morning coffee cup, and glued to your phone. We interact ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Jell-O today (July 27) revealed a new logo and updated packaging for the first time in 10 years, per details shared with Marketing Dive. The Kraft Heinz brand worked with Brand Opus on the effort. The ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...