According to a recent Wall Street Journal report, companies are now hiring storytellers with the same decisiveness reserved ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will outlast every platform that carries it.

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

PHOENIX — Arizona State University is exploring ways to tackle water issues in a unique way: combining facts and figures with storytelling. ASU’s Narrative Storytelling Initiative brings students from ...

The way we tell stories is changing faster than ever. We’re not just flipping pages anymore – we’re tapping screens, attending virtual roundtables, and watching narratives unfold through digital ...

Rosemarie Garland-Thomson, professor emerita of English and bioethics at Emory University and senior advisor at the Hastings Center, a leading bioethics research institute, explained how narrative ...

Founders who lead with authentic stories connect more than stats ever will. Position customers as heroes and your brand as their trusted guide. Strategic storytelling builds emotional moats that ...

"Things that happen in real life don't always connect directly, but we can remember the details of each event better if they form a coherent narrative," Brendan Cohn-Sheehy of UC Davis said in a news ...